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The ECE store at the University of Illinois has the best prices on campus, and a huge selection. You'd think people were just beating down their doors huh? Well, there was one small problem. The store was hidden way down in the corner of a basement. Nobody knew where it was. To solve this, a simple, straightforward yet attractive signage system was created to point you to the store no matter where you were. The signs were then placed all over the ECE building. Bet people are beating down the doors now!